Pots vs Kettles
I say shockingly because of what it contains. It contains a Foveon-based, APS-C size sensor. That's right, an APS-C sized sensor that is to be found in essentially every other DSLR manufactured by the likes of Canon, Nikon, Pentax, Sony, and many others for $1,800 or less. Sometimes a good deal less.
To add insult to injury Sigma has had the stones to try and convince the world that the sensor isn't really 15MP, but is actually, based on how the color filters are built into the Foveon sensor, 3 x 15MP, or 45MP. And that's why it should cost nearly $10K.
They're claiming the SD-1's image quality is equivalent to a medium format digital camera such as the Pentax 645D, which is a cool $10K, body only, and worth every penny.
I could at this point spew forth a righteous diatribe about the apparent cluelessness of Sigma's management. Except, you see, I own camera equipment manufactured by another equally clueless camera company by the name of Olympus.
The same Olympus that created the FourThirds standard with a digital sensor ever so slightly smaller in size than your bog-standard APS-C sensor used by every other aforementioned DSLR manufacturer. The same Olympus that has, through it's mismanaged, muddled marketing blueprint [sic], pretty much killed off its regular FourThirds line of cameras whilst failing to successfully transition to its self-announced future µFourThirds cameras.
The only reason I'm even bothering to bring all this up is to illustrate the point that misery loves company. So I say to all my Sigma-using brothers and sisters, welcome. And believe me when I say I know exactly how you feel.
My advice? Buy Canon.