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Never Touch What You Can't Afford

Well, Canon finally went and did it. They unified their 1D series with the 1D X, an interesting evolution of both prior 1D bodies that is meant to satisfy all users. It remains to be seen if they've truly succeeded.

Out of all the specifications that are now littering the internets, the one that immediately caught my eye was the price: $6,800, body only. They've now reached the lofty price range of the Leica M9 and Nikon D3x, to name but two.

A price that triggers one of my simple rules of life: Never touch what you can't afford.

Because the body is just the beginning. You'll wind up spending as much, if not more, on lenses to justify what you invested in the body. You're not just buying a $6,800 body, but a full system that can run from $15,000 to $20,000. For me, at those levels, you're talking Real Money, like a down payment on a home, or a completely new car.

Oh. One other little specification that caught my eye. Maximum ISO on this beast is 204,500, "ideal for law enforcement, government or forensic field applications." My tax dollars at work.


  1. Eighteen megapixels – nice.

    It's an impressive-looking camera, and I'd much rather have one of these than a Sigma SD1. I have no doubt that it will be a huge success, superior to the best from Nikon, at least until the next product cycle.

    But cameras like this always remind me of one of my favourite lines from the excellent Photoschool website: 'Roger once upset a well-known manufacturer by saying of their new do-it-all 35mm SLR, "Yes, it's very nice, but I prefer smaller, lighter cameras so I use medium format."'

  2. well, in this case touching it would no more make me want it. It may have appeal to some professionals in some situations but most will just "dream" about it and never be burdened with it.


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