Skip to main content

Pack Small. Shoot Big.

There was a disturbance in the force today. Olympus disturbed it in a big way by managing to produce a solid, if not outright high-quality advertising campaign and supporting website called The Pen Ready Project, with the slogan "Pack Small. Shoot Big."

The site is there to promote Olympus' latest µ4/3rds camera, the E-PM1. As I wrote about in an earlier blot post this particular model is another example of refining the camera down to its essential essence, an image capturing device small and light enough to carry discretely yet with a large high-quality sensor (very much larger than the overwhelming majority of fixed-lens point-and-shoots over which it sits) and the critical ability to change its lens.

What makes this remarkable is the price of the camera plus kit zoom lens, an M.Zuiko 14-42mm 1:3.5-56 Mk 3: $500 ($499.99 if you insist). Price-wise this slots neatly right on top of the classic digital point-and-shoots. For $500 you can get a very well appointed point-and-shoot, with long zoom lenses (20-to-1 and more), movable LCDs, and more, but they all fall short in two critical areas; the sensors are very tiny compared to the E-PM1s and the lenses are fixed.

There's only two competitors on the market for this camera right now at this price point; one from Panasonic and one from Sony.

The Panasonic entry, the GF3, is diminutive and capable like the E-PM1, and has a 12MP 4/3rds sensor just like the E-PM1. The fatal problem with the GF3 is the price; it's $200 more with the same type of kit lens.

I've seen the price begin to drop down a bit, but it's still not worth nearly $200 more. What do you get from Panasonic for your extra $200? An equally diminutive, underpowered built-in pop-up flash. No thanks, I'll save my money.

The Sony entry, the NEX-5n, is far more interesting. It sits at $700 ($200 more, just like the Panasonic) with its own 18-55mm 1:3.5-5.6 Sony E-Mount lens. I should note that the Sony focal length matches the Olympus focal length (35mm equivalent of 28mm-84mm for Olympus, 27mm-83mm for Sony).

The NEX-5n has a 16MP sensor, which on paper looks more and better than the E-PM1's 12MP, but when you do the simple math, you find the pixel pitch between the Olympus and the Sony are the same. And in spite of the claim that Sony has better pixie dust sprinkled on its sensor, that means the performance of the sensors are essentially the same. Which, from what I've seen, is excellent on both counts.

What do you get for the additional $200 required to get the Sony? A bigger sensor (APS-C), a tiltable LCD, and a bit of magnesium across the top of the body. There are additional built-in features such as a focus peaking aid for manual focus lenses (a feature we've been asking Olympus forever for), 24p video (for those who want that 'cinematic' look in their videos), and a possibly interesting HDR capability (note that I'm no fan of HDR).

You also get very big lenses to go on the front. APS-C sensors seem to demand glass every bit as large as what you find on the front of APS-C DSLRs. There's a reason the body looks so small in comparison to the lens, the lens is that big. And if you want fast glass, the lenses get even bigger and heavier than equivalent µ4/3rds lenses.

The Sony and the Olympus provide true choice at this price level in the current crop of mirrorless interchangeable lens cameras. The Sony NEX-5n is a strong competitor, one that Olympus will ignore at its peril. The Panasonic, however, is not. Due to the GF3's much higher entry price (equal to the NEX-5n) it is dead on arrival. The Olympus and Sony are both exciting models, and you the consumer have to do your homework to deterimine which model will satisfy your particular needs.

But what I like about the E-PM1 is that for once, finally, Olympus has truly nailed a camera spot. They nailed the size, they nailed the overall design and feature set, they nailed the price, and they nailed the marketing promo. This may be an example of the law of averages finally coming out on their side, but I won't be that cynical. I really think somebody at Olympus is finally thinking and executing. For once. And it's refreshing and enjoyable. I don't know if this is the kind of camera I would buy, but it's certainly the kind of camera I could recommend without reservation.

Well done, Olympus!

Comments

  1. Today Olympus says "pack small, shoot big," while Nikon launches a site that simply says "I am coming".

    It sounds like MILF cameras are where the action is.

    ReplyDelete
  2. +1 to everything you said. The E-PM1 is the Pen that intrigues me the most of all the Pens released up this point. And you are correct, they've done just about everything right, including an awesome marketing campaign! The E-PM1 could be, finally, the camera that gets Americans interested in mirrorless cameras as a whole, rather than there current unique little niche, that is often ignored as folks zoom after 5D's and D700's.

    They've really done a good job this time.

    ReplyDelete
  3. Yeah...I am 38 yrs old and I insist that I LOL at the MILF acronym vs. EVIL.

    Great write up as always Bill. You should be on someone's payroll.

    ReplyDelete
  4. Hi Bill. Found your blog through Kirk's. I have both the Sony NEX-5 and the Olympus E-PL1. I can definitively say that the NEX-5 has better high ISO performance than the Olympus. Maybe 1 1/2 or so. And at least from online test results the NEX-5n high ISO ability looks better than the 5's, at least in terms of the JPEG processing.

    That said the micro 4/3 currently has much better lenses and the lens selection is also a lot better than Sony's. I also like the exposure and color on the Olympus E-PL1 over the Sony NEX-5.

    My ideal camera would be a blending of the two.

    ReplyDelete
  5. Make an Olympus E-P3 with a built in EVF like the upcoming NEX7 and I will have found heaven (well close enough). I am drooling over that new Sony but only as to the body style with the EVF. I am a micro 4/3 convert because of the compactness of the lenses along with the ability to use just about any legacy lens.

    ReplyDelete
  6. YEs please all pen cameras including the Xz-1 should have a built-in electronic viewfinder. Built-in means smaller than EVF2 and cheaper.

    ReplyDelete

Post a Comment

All comments are checked. Comment SPAM will be blocked and deleted.

Popular posts from this blog

A Decade Long Religious Con Job

I rarely write inflammatory (what some might call trolling) titles to a post, but this building you see before you deserves it. I've been seeing this building next to I-4 just east of Altamonte/436 and Crane's Roost for nearly 12 years, and never knew who owned it. Today on a trip up to Lake Mary with my wife I saw it yet again. That's when I told her I wanted to stop by on the way back and poke around the property, and photograph any parts of it if I could.

What I discovered was this still unfinished eighteen story (I counted) white elephant, overgrown with weeds and yet still under slow-motion construction. It looks impressive with its exterior glass curtain walls, but that impression is quickly lost when you see the unfinished lower stories and look inside to the unfinished interior spaces.

A quick check via Google leads to an article written in 2010 by the Orlando Sentinel about the Majesty Tower. Based on what I read in the article it's owned by SuperChannel 55 WA…

cat-in-a-box channels greta garbo

So I'm sitting at my computer, when I start to notice a racket in back. I ignore it for a while until I hear a load "thump!", as if something had been dropped on the floor, followed by a lot of loud rattling. I turn around and see Lucy in the box just having a grand old time, rolling around and rattling that box a good one. I grab the GX1 and snap a few shots before she notices me and the camera, then leaps out and back into her chair (which used to be my chair before she decided it was her chair).

Just like caring for Katie my black Lab taught me about dogs, caring for Lucy is teaching me about cats. She finds me fascinating, as I do her. And she expresses great affection and love toward me without coaxing. I try to return the affection and love, but she is a cat, and she takes a bat at me on occasion, although I think that's just her being playful. She always has her claws in when she does that.

She sits next to me during the evening in her chair while I sit in mi…

first night for the gingersnaps

The first night has passed and the two have managed to survive, in spite of what their tiny hearts might have thought when first arriving. Greebo, the larger of the two, has been in hiding the entire time so far. Ponder has spent the time zipping in and out of hiding spots, checking things out, and learning just how comfortable pillows are for resting your head.

During the night I felt the tiny body of Ponder hitting the bed as he leaped up on the side, and then climbed to the top to run around on top of me. At least once he play-attacked my fingers. He might be small but his claws are still quite sharp.

When I got up in the morning the bowl of cat kitten food was fairly well depleted. It's been refilled and fresh water put in the big dish on the floor. I'm assuming that both Greebo and Ponder are feeding and drinking. I have seen Greebo under the furniture peeking out at me when I went looking for him. I'm leaving him alone while he continues to adjust.

So far the guys h…