Why Olympus Is Leaking the OM-D E-M5

In a word, Nikon.

Nikon rumors have been thick for some time about the release of the follow-on to the D700, the D800. And it's supposed to be released Tuesday, 7 February.

That's tomorrow.

So it would have behooved someone in Olympus marketing to get ahead of the Nikon story before the Nikon story broke like a tsunami and washed all over anything that Olympus had to say.

Especially if the Olympus announcement was the day after the big Nikon announcement. It looks like somebody in Olympus marketing might be picking up their game a bit. If this is truly the case, then this makes the second decent marketing effort by Olympus. The first decent marketing effort was the The Pen Ready marketing project and the slogan "Pack Small. Shoot Big." back in September 2011. The careful leaking release of information about the E-M5 has stoked considerable interest in the E-M5, at least within the Olympus faithful. Whether it will extend into the greater marketplace only time will tell.

Now I just have to wait and see what Nikon will offer and for how much. Perhaps it's because of my lack of professional experience and credentials, but I just can't get overly excited about yet another unaffordable Nikon camera, even if it's going to be the hyper-pixelated über camera everyone believes it will be.


  1. I agree, I think these leaks from Olympus are very much on-purpose, and is a great way for them to do $0 marketing. And yes, once the D800 is announced, it will suck all the oxygen out of the room. :-)

  2. It is announced - the D800 I mean. Just read the first thoughts on
    DPReview. And yes, a nice camera. But what was most interesting were
    the Amazon ads just under the article, with prices for the D700 just
    200$ above those for a D7k. And that's dangerously close to the OM-D
    (or E-M5)...

  3. I really don't think the D800 even matters to a potential OM-D customer. While the D800 looks like a great camera, it will appeal to an entirely different market than the diminutive OM-D will.

    The concern was probably that the D800 would suck all the air out of the room, because everyone would want to read about it. But it's just not a mass market item. The OM-D comes a lot closer to that description, even though it is at the high end of the MILC scale.


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