Why Olympus Is Leaking the OM-D E-M5
Nikon rumors have been thick for some time about the release of the follow-on to the D700, the D800. And it's supposed to be released Tuesday, 7 February.
So it would have behooved someone in Olympus marketing to get ahead of the Nikon story before the Nikon story broke like a tsunami and washed all over anything that Olympus had to say.
Especially if the Olympus announcement was the day after the big Nikon announcement. It looks like somebody in Olympus marketing might be picking up their game a bit. If this is truly the case, then this makes the second decent marketing effort by Olympus. The first decent marketing effort was the The Pen Ready marketing project and the slogan "Pack Small. Shoot Big." back in September 2011. The careful
Now I just have to wait and see what Nikon will offer and for how much. Perhaps it's because of my lack of professional experience and credentials, but I just can't get overly excited about yet another unaffordable Nikon camera, even if it's going to be the hyper-pixelated über camera everyone believes it will be.