Skip to main content

Why Olympus Is Leaking the OM-D E-M5

In a word, Nikon.

Nikon rumors have been thick for some time about the release of the follow-on to the D700, the D800. And it's supposed to be released Tuesday, 7 February.

That's tomorrow.

So it would have behooved someone in Olympus marketing to get ahead of the Nikon story before the Nikon story broke like a tsunami and washed all over anything that Olympus had to say.

Especially if the Olympus announcement was the day after the big Nikon announcement. It looks like somebody in Olympus marketing might be picking up their game a bit. If this is truly the case, then this makes the second decent marketing effort by Olympus. The first decent marketing effort was the The Pen Ready marketing project and the slogan "Pack Small. Shoot Big." back in September 2011. The careful leaking release of information about the E-M5 has stoked considerable interest in the E-M5, at least within the Olympus faithful. Whether it will extend into the greater marketplace only time will tell.

Now I just have to wait and see what Nikon will offer and for how much. Perhaps it's because of my lack of professional experience and credentials, but I just can't get overly excited about yet another unaffordable Nikon camera, even if it's going to be the hyper-pixelated über camera everyone believes it will be.


  1. I agree, I think these leaks from Olympus are very much on-purpose, and is a great way for them to do $0 marketing. And yes, once the D800 is announced, it will suck all the oxygen out of the room. :-)

  2. It is announced - the D800 I mean. Just read the first thoughts on
    DPReview. And yes, a nice camera. But what was most interesting were
    the Amazon ads just under the article, with prices for the D700 just
    200$ above those for a D7k. And that's dangerously close to the OM-D
    (or E-M5)...

  3. I really don't think the D800 even matters to a potential OM-D customer. While the D800 looks like a great camera, it will appeal to an entirely different market than the diminutive OM-D will.

    The concern was probably that the D800 would suck all the air out of the room, because everyone would want to read about it. But it's just not a mass market item. The OM-D comes a lot closer to that description, even though it is at the high end of the MILC scale.


Post a Comment

All comments are checked. Comment SPAM will be blocked and deleted.

Popular posts from this blog

A Decade Long Religious Con Job

I rarely write inflammatory (what some might call trolling) titles to a post, but this building you see before you deserves it. I've been seeing this building next to I-4 just east of Altamonte/436 and Crane's Roost for nearly 12 years, and never knew who owned it. Today on a trip up to Lake Mary with my wife I saw it yet again. That's when I told her I wanted to stop by on the way back and poke around the property, and photograph any parts of it if I could.

What I discovered was this still unfinished eighteen story (I counted) white elephant, overgrown with weeds and yet still under slow-motion construction. It looks impressive with its exterior glass curtain walls, but that impression is quickly lost when you see the unfinished lower stories and look inside to the unfinished interior spaces.

A quick check via Google leads to an article written in 2010 by the Orlando Sentinel about the Majesty Tower. Based on what I read in the article it's owned by SuperChannel 55 WA…

Be Careful of Capital One Mailings

Capitol One ("What's in your wallet?") sent me a bit of deceptive snail mail today. I felt sure it was a credit card offer, and sure enough, it was. I open all credit card offers and shred them before putting them in the trash. Normally I just scan the front to make sure I don't miss anything; the Capital One offer made me stop for a moment and strike a bit of fear into my heart.

The letter's opening sentence read:
Our records as of December 30, 2009 indicate your Capital One Platinum MasterCard offer is currently valid and active.Not paying close attention during the first reading, I quickly developed this irrational worry that I was actually on the hook for something important, but I wasn't quite sure what. The letter listed "three ways to reply" at the bottom; via phone, the internet, and regular snail mail. I elected to call.

Once I reached the automated phone response system, the first entry offered was '1', to "activate my Capital …

cat-in-a-box channels greta garbo

So I'm sitting at my computer, when I start to notice a racket in back. I ignore it for a while until I hear a load "thump!", as if something had been dropped on the floor, followed by a lot of loud rattling. I turn around and see Lucy in the box just having a grand old time, rolling around and rattling that box a good one. I grab the GX1 and snap a few shots before she notices me and the camera, then leaps out and back into her chair (which used to be my chair before she decided it was her chair).

Just like caring for Katie my black Lab taught me about dogs, caring for Lucy is teaching me about cats. She finds me fascinating, as I do her. And she expresses great affection and love toward me without coaxing. I try to return the affection and love, but she is a cat, and she takes a bat at me on occasion, although I think that's just her being playful. She always has her claws in when she does that.

She sits next to me during the evening in her chair while I sit in mi…